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Firstleaf
Firstleaf is a monthly wine subscription service that delivers personalized selections to members at exclusive prices. We led the full migration of their online store to Shopify, building a custom storefront optimized for subscription flows, member pricing, and product discovery. In parallel, we designed and implemented a large-scale SEO project: an AI content engine that produced over 700,000 pages covering wine regions, grape varieties, tasting notes, and pairing guides — turning Firstleaf into an organic traffic powerhouse and driving a significant uplift in new subscriptions.
Challenges and solutions
How we solved it
Shopify migration at scale
Migrating the entire online store to Shopify while preserving the subscription model, member pricing tiers, and a catalog of thousands of wines required careful planning. We built a custom Shopify storefront with Liquid templates and headless extensions that maintained all existing functionality while improving page speed and checkout conversion.
AI-powered SEO at 700K+ pages
Generating over 700,000 unique, high-quality pages about wine regions, varieties, tasting profiles, and food pairings demanded a robust AI content pipeline. We built an automated system using OpenAI and Python that produced structured, SEO-optimized content at scale, with internal linking strategies and schema markup that drove indexation and organic ranking growth.
Results
Impact delivered
Successfully migrated the full online store to Shopify with zero downtime
Generated 700K+ AI-driven wine content pages indexed by Google
Tripled organic traffic within 6 months of the SEO rollout
Increased new subscription sign-ups by 25% through organic discovery
Firstleaf
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